During the pandemic, many libraries developed a more active approach to digital marketing, using social media with short films, animations, posters, etc. to promote the revised services they offered.
However, the experience has made them more aware of the limitations of their current capacity and the need to develop their marketing skills to attract audiences back into libraries once they restore more of their services.
Marketing the library is a new programme funded by Arts Council England that will support two networks of libraries to develop a targeted marketing campaign.
We aim to share the knowledge and experience gained from the campaigns with the wider library sector through a strategy and planning toolkit, two campaign evaluation reports and a webinar series.
We are keen to work with an individual or agency with a strong test and learn approach, that can help us build the marketing capacity within our membership as well as deliver a targeted campaign.
The successful candidate will be creative and reflective with some understanding of the constraints of operating within a local authority environment.
For more details on how to apply please view the invitation to tender below.
The deadline for applications is 9am on Monday 22 March.