This webinar looked at how to set goals and track the success of a marketing campaign. Creative Concern explained what statistics matter, what you should measure and the value of both quantitative and qualitative performance indicators.
The session was open to all library staff and volunteers and outlined some of the analytics tools available and provide useful tips and advice on how to improve your campaign performance. It also laid out the fundamentals of maintaining engagement with an audience once the campaign has officially ended.
Creative Concern is an agency specialising in delivering campaigns and brands that use communications as a force for good.