Marketing the Library webinar 3: Measuring campaign performance

Tuesday, 25 January, 2022 - 13:00 to 14:30

This webinar will look at how to set goals and track the success of a marketing campaign. Creative Concern will explain what statistics matter, what you should measure and the value of both quantitative and qualitative performance indicators.

The session is open to all library staff and volunteers and will outline some of the analytics tools available and provide useful tips and advice on how to improve your campaign performance. It will also lay out the fundamentals of maintaining engagement with an audience once the campaign has officially ended.

Creative Concern is an agency specialising in delivering campaigns and brands that use communications as a force for good.

This event is free and bookings are open now via Eventbrite.